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Est. 2016
Forever in Bloom
A single rose, frozen in time.
No clocks, no seasons— just the quiet pulse of endless beauty.
Timeless. Sustainable. Unforgettable
ABOUT US
Established 2016 and headquartered in London, we are a trusted wholesaler of premium botanical décor and giftware crafted with preserved roses, foliage, and florals. As the exclusive UK distributor for SMERALDINO s.r.o. - a globally recognised pioneer in the preserved floral industry - we offer retailers access to high-quality products that redefine lasting elegance.
Committed to excellence, we bridge the gap between nature’s beauty and modern retail, empowering businesses to elevate their offerings with timeless, low-maintenance products.
WHAT IS PRESERVED
Our preserved roses and botanical elements are crafted from real, naturally grown florals - cultivated in ideal conditions to ensure optimal quality and vibrancy. Through an advanced, eco-conscious process, natural moisture within the petals and foliage is replaced with a 100% plant-based, biodegradable formula. This method retains the flower’s organic texture and shape, resulting in a product that defies time itself. Each piece is designed to maintain its beauty for years, offering a low-maintenance, high-impact solution for showcasing enduring elegance in minimalist or luxury aesthetics.
OUR PRODUCTS
Our preserved rose arrangements and giftware offer a unique combination of natural beauty and long-lasting appeal. Unlike traditional flowers, our products remain vibrant and fresh-looking for years with virtually no maintenance, making them a practical and premium choice for a wide variety of customers. As our collection continues to grow, we're bringing in the finest preserved florals from around the world, ensuring you have access to innovative, high-quality products that stand out on the shelf. Whether your customers are shopping for an anniversary gift, a thoughtful present, or a beautiful decorative accent, there’s something in our range to suit every occasion and style.
OUR CUSTOMERS
We are pleased to supply a carefully selected network of florists, gift shops, and garden centres—both independent businesses and chains across London (M25), Bedfordshire, Buckinghamshire, Cambridgeshire, Essex, Hertfordshire, Kent, Lincolnshire, Norfolk, Oxfordshire, and Suffolk.
We understand the needs of retail partners and are committed to providing premium, on-trend products that enhance your offering while delivering lasting value to your customers. Whether you're a small boutique or part of a larger chain, we’re here to support you with reliable service, expert advice, and a range that stands out in today’s market.
Let us help make your shelves - and your customer experience - extraordinary.
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